Every major player will be attending the Texas Restaurant Association’s Marketplace Conference on July 15 and 16 in San Antonio. It’s the best way to get the inside scoop on leading-edge trends in food, techniques, technology, beverages and more. The products and services highlighted at the conference will help your restaurant grow and become more efficient.

Every restaurant at some point is going to need the assistance of a leading licensing consultant in Dallas, TX, especially if they intend to serve alcohol. This step is vital toward establishing the business and ensuring you don’t get in legal hot water. LaBarba Permit Service is there for local business owners who are looking to expand—and we’ll be attending the Texas Restaurant Association’s Marketplace Conference, too.

We also know what it takes to survive in the long term in this region. You need to set yourself apart from the competition and put your restaurant in the front of consumers’ minds. With that in mind, let’s take a look at the leading tips for putting your restaurant’s brand on the map:

• Establish a mission: What is your restaurant all about? It’s vital to decide exactly what you want to accomplish from the outset. Short, focused mission statements provide greater clarity and put everyone on the same page. If you’re providing a fun, family-friendly, relaxed atmosphere, your team members shouldn’t be thinking that it’s a formal dining experience! Good mission statements reflect who you are and how you’re different. Be picky with the language and willing to refine the statement until its perfect. Take this example from Freshii that shows its social responsibility mission in a tight and nuanced way: “To help citizens of the world live better by making healthy food convenient & affordable.”
• Be consistent: The name, logo, menus, server uniforms—everything should be tied in with your restaurant’s branding. You want the images and text associated with your brand to be distinctive, memorable and specific. If you’re going for hip and trendy, make sure that every element of your restaurant fits in with that concept. Hiring a third party to ensure the branding is consistent across the board might be a good idea.
• Define the brand’s personality: This is all about your brand’s core audience. Don’t know your restaurant’s core audience? Then you’d better find it! You might be the place where young professionals relax after work or retirees come in for a leisurely meal. Whatever the case may be, define that core audience and then shape your restaurant’s experience around it.

When you’re in need of the services of an expert licensing consultant in Dallas, TX, there’s only one place to turn to: LaBarba Permit Service. After all, we’ve been helping business owners secure thousands of permits and licenses for more than five decades. We cover everything from health permits and lottery licenses to cigarette licenses, alcohol licensing, tax permits and zoning.

We work with you to cut through the bureaucratic red tape and eliminate the confusing and frustrating experience of dealing with the Texas Alcoholic Beverage Commission. Our staff offers in-depth knowledge in all the areas required to help you fulfill your needs. Contact us today to learn more about the invaluable services we offer.