Let’s talk wine for a minute. It’s so much more than a last-minute hostess gift! And as it turns out, those trendy Millennials might not just be reading Wine Spectator in attempt to impress their curmudgeonly fathers-in-law. Wine is cool again, didn’t you know?

At least, that’s the takeaway from a recent Wine Market Council report, which shows that Millennials are about to outpace Boomers in wine consumption. The old guard still drinks more per sitting, but the young guns are quickly catching up.

In typical Millennial fashion, this generation of drinkers doesn’t play favorites with their vintages. They’re open to all varieties, and not constrained by traditional regional stereotypes. This openness to experimentation has driven diversification and quality improvements across the entire market. Interestingly, Millennials are actually less likely to buy wines from California (historically Americans’ favorite) than their older counterparts.

And let us not neglect to mention the rise of rosé! French exports have shown consistent, double-digit growth for more than a decade. I mean, come on – it’s Millennial pink and everything!

So if you’re in the business of wining & dining, keep an open mind as you stock your cellar – your customers just might be getting more adventurous.

Whether you want to jump on the #yeswayrosé bandwagon, or just ride the craft beer wave, you’re going to need to get a Texas liquor license – so contact us today!

SOURCE: Las Vegas Sun.