INDUSTRY NEWS

The rich restaurant scene in East Dallas is only getting better with the addition of Smoky Rose. The new owners David Cash and Jeffrey Schramm are opening the upscale smokehouse across from the Dallas Arboretum, giving the area a much needed barbeque destination. While committed to traditional barbeque selections (we are in Texas after all) they are expanding into some seafood fare and various other items in order to appeal to more clientele.

Nestled into the Forest Hills neighborhood, Cash and Schramm made it a priority to work with the surrounding neighbors to understand their needs and wants for the neighborhood restaurant. In speaking with Advocate, Cash states that “neighboring families have been begging us for a more adult-friendly environment to enjoy”. By creating a laid back backyard atmosphere, the Smoky Rose hopes to take on the persona of a vineyard with a rustic, personable feel. In keeping with pleasing the neighbors at their restaurant and in their homes, sound will be kept to a minimum.  With sound dampening walls, no live music, minimal TVs and speakers only facing Garland Road, Smoky Rose is doing everything they can to keep neighbors happy. This will resonate with customers who are not looking for a honky-tonk barbeque joint, but a more relaxed and laid back setting.

While having a fully stocked bar, Smoky Rose isn’t intent on being a raucous after-hours spot. Capitalizing on their location, Cash and Schramm hope to draw a crowd from the Arboretum after events and concerts, giving people one more nightcap before going home. Price points are around $20 to $25 per person including drinks, with lunch being half of that amount. Valet is provided on site at the customer’s convenience. Opening is set for either November or December of this year.