Month: May 2017

Heineken 0.0: Apparently There’s A Market For This

Non-alcoholic beer is officially trend, y’all. As of two weeks ago, Heineken jumped on the bandwagon, releasing a non-alcoholic version of their signature product at the Spanish Grand Prix. While we obviously support the pairing of driving and sobriety, we wanted to...

State’s Hiring Freeze Affecting Craft Beer

You may have missed Texas Gov. Greg Abbott instituting a hiring freeze in January that will last until the end of the fiscal year in August. The measure was intended to improve the state’s financial situation as it faces an expected budget shortfall. The measure has...

Policy News: Made in Texas

This week’s Super Interesting Legislative Fight relates to who can claim their wine is “made in Texas” (HB1514/SB1833). The pro camp argues that only wine made with 100% Texas grapes should be technically allowed to market itself as “Texas” wine. The anti...

Today in Science: People Are Gullible

Yeah, we know, breaking news headline there. But it’s the exact nature of this human stupidity that interests us in the alcohol industry. In this case, a new study has once again shown how powerful the placebo effect is when it comes to drinking. So what did those...

Marketing Alcohol to Millennials

Ragging on Millennials has long been a favorite pastime of cultural critics, with marketers jumping into the game not long after. The essential issue? As Millennials’ buying power increased with age, it became more and more apparent that they often approach the...